Social Media
Track your Facebook and Instagram performance directly in the dashboard. Follower growth, reach, engagement, and top-performing posts are synced automatically from the Meta Graph API.
Dashboard Overview
The Social tab shows a summary of all connected accounts with key metrics:
| Metric | Description |
|---|---|
| Followers | Current follower count per account |
| Follower growth | Net new followers over the selected period |
| Reach | Number of unique accounts that saw your content |
| Impressions | Total number of times your content was displayed |
| Engagement | Total interactions (likes, comments, shares, saves) |
| Engagement rate | Engagement ÷ reach as a percentage |
Follower Growth
Track follower counts over time with an interactive line chart:
- Daily snapshots — Follower count recorded each day
- Growth trend — Visualize upward or downward trends
- Period comparison — Compare this month vs. last month
Reach & Engagement
See how your content performs across both platforms:
- Post reach — How many unique accounts saw each post
- Engagement breakdown — Likes, comments, shares, and saves per post
- Top content types — Which format (image, video, carousel, reel) performs best
- Daily trends — Interactive charts showing reach and engagement over time
Top Posts
Identify your best-performing content ranked by engagement:
- Post preview — Thumbnail and caption excerpt
- Platform — Facebook or Instagram
- Published date — When the post went live
- Reach — Unique accounts reached
- Engagement — Total interactions
- Engagement rate — Interactions relative to reach
Use this to understand what resonates with your audience and replicate successful content patterns.
Connected Accounts
The accounts section shows all linked social profiles:
- Account name and platform (Facebook Page / Instagram Business)
- Connection status — Active, expired, or disconnected
- Last sync — When data was last pulled from Meta
- Follower count — Current followers
How It Works
A Cloudflare Worker (wf-social-sync) connects to the Meta Graph API to pull data from your Facebook Page and Instagram Business accounts:
- Daily sync — Follower counts, page insights, and post metrics are collected automatically
- Post data — Individual post performance (reach, engagement, impressions) is stored
- Historical tracking — All data is stored with timestamps for trend analysis
Data is stored in the social schema in Supabase with client_id for multi-tenant isolation.